EA is taking steps to rename its desktop app and the Origin name appears to be disappearing. VentureBeat and Gamesindustry.biz both report that EA plans to change Origin to be referred to simply as the EA desktop app. This is part of a broader strategy the company is using to make its services clearer to customers.
The new EA app, which will replace Origin, will allow users to log into EA Play or EA Play Pro and run the store currently included in the Origin app. VentureBeat quoted Michael Blank, EA’s senior vice president, of the change: “The EA desktop app is designed to provide a smooth, socially connected experience that helps players get into their games faster.” It̵
“This move is in line with the strategy to help players play our games more effectively,” Blank told the website. “We had these different names. The reality is that they are all aimed at the same goal, which is to help our players play.” He also said EA takes things like cross-play and cross-save more seriously. “When you have a similar gaming experience on multiple different devices, it’s important that those players can play together,” he said.
Blank also spoke to Gamesindustry.biz, saying that the EA desktop app should “be the best place for them to connect with the people they want to play with in the games they want to play”.
In August, EA made EA Play the new name for its cross-platform subscription service and dropped the Origin branding. They also recently announced that the EA Playback Catalog will become part of Xbox Game Pass, making Microsoft’s subscription service even stronger than before.
EA is expected to release Star Wars: Squadrons and FIFA 21 in October, and versions of FIFA and Madden NFL 21 will be available for PS5 and Xbox Series X / S.