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Electronic Arts, Amazon and Comcast Undercut Nexon



Electronic Arts, Amazon and Comcast have joined the offer to buy Asian-based online gaming provider Nexon, a report said. Each bidder will participate in previous bids from Netmarble, Cocoa and the private equity fund MBK Partners. The newspaper Maeil Business from South Korea reported the new offers, which were based on confidential sources.

Ultimately, the deal is expected to exceed $ 9 billion, which is equal to the value of the shares of Nexon founder Kim Jung-ju and his family. He has announced his intention to sell his 98.64 percent stake in NXC, which owns 47 percent of Nexon.

Tokyo-based Nexon was a major player in online games with titles such as Dungeon Fighter Online and Maple Story moving to mobile. To exceed the norm, Nexon has signed contracts with renowned creative developers.

Earlier this month, South Korean news site Daum reported that Kim plans to sell his stake in the company. I have since heard similar confirmations about the intended sale.

In addition, investment firms such as KKR, TPG and Carlyle are reportedly trying to work with US gambling companies to round off the money on a bid.

Owen Mahoney, CEO of Nexon, will be speaking on April 23 and 24 in Los Angeles at our upcoming GamesBeat Summit 201

9 event. EA refused to comment and we asked the other parties for an opinion. The Korean bidders argue that they are better bidders, since Nexon is a major national asset of South Korea (while Nexon's headquarters are in Tokyo, most developers are in South Korea.)

"I'm not an expert on Korean law Of course, Koreans often treat gambling as a "godlike" activity, so the Korean government may force them to join NetMarble, "said Mike Vorhaus, CEO of Vorhaus Advisors and longtime game industry analyst. "But I think companies like EA, Amazon, Comcast could all be higher bidders, because Nexon has a huge value for them – for EA, it fills some big holes in the company, for Comcast, it brings them a lot of games – this is one better growth business than TV and movies – and positions them at Amazon overnight, especially in the PC area and to some extent also for mobile games. If the company is forced to sell to NetMarble, I do not believe that shareholders will receive full value if they do not agree with these new offers. "


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