Facebook announced today that it has acquired the popular GIF sharing platform GIPHY and will join the Instagram team. Instagram has been supporting GIPHY search in stories for years, but Facebook said it would “further integrate the platform’s GIF library into Instagram and other Facebook apps.”
Facebook’s total GIPHY acquisition is said to be approximately $ 400 million Axios.
Finally, the company wants to make it even easier to find GIFs and stickers in Instagram stories and direct messages. GIPHY will continue to operate its own library of GIFs and stickers, while Facebook will invest in the company̵
On Facebook, GIPHY access allows users to search for GIFs and post them in comments. Both GIFs and stickers are supported in Facebook and Instagram stories as well as in direct messages. Likewise, WhatsApp from Facebook supports GIFs in a similar way.
This article “Facebook acquires the GIF sharing and creation platform GIPHY for $ 400 million” was first published on MacRumors.com
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