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Facebook is testing a live video shopping feature



The test is currently taking place with selected sites in Thailand, and Facebook has said TechCrunch that the country is one of the most active marketplace communities, making it ideal for testing new trade-oriented functions. Dealers in Thailand told Facebook that the ability to present their articles live and ask questions from customers on the ground is more useful than providing images.

Although Facebook says that there are currently no plans to extend the feature, it invites merchants to add it. Their names are on a waiting list and gather feedback from those who already have access to the feature.

A feature like this, if expanded, could help Facebook generate more revenue outside news feed ads. Greater use of video allows for more video-based advertising. By including more users in Marketplace, brands could also be asked to purchase more Marketplace ads. Last year, Facebook has expanded its Marketplace offering by offering used car and caravan rentals and launching new AI tools to help both dealers and buyers.


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