Thanks to a new version of the company, companies will soon be able to manage their Facebook and Instagram accounts from a single platform.
Designed to help SMBs adapt to a new way of doing business in global lockdown, the Facebook Business Suite provides a unique interface through which to manage their profiles and pages on both websites.
Businesses using the service, which works on mobile devices and desktops, can post to Facebook and Instagram at the same time, view all notifications and warnings in one place, and monitor analytics and insight information on posts on both websites.
Facebook Business Suite
Users can also manage and receive messages via the company̵
Facebook Business Suite is now available to small businesses around the world before rolling out to larger businesses next year. Customers can now download the iOS or Android app, and desktop customers will be redirected automatically when they log into their Facebook accounts.
“With fewer customers going to stores and restaurants during the pandemic, small businesses have had to find new ways to sell and reach customers online. Facebook’s free tools and personalized ads are a lifeline for many small businesses making this transition.” said Sheryl Sandberg, Facebook chief operating officer, wrote in a blog post announcing the news.
“We’re building the small business Facebook Business Suite first, but this is a long-term investment to make this the main interface for businesses of all sizes using Facebook, Messenger, Instagram, and WhatsApp.”
Facebook also recently researched the impact the lockdown is having on small businesses around the world. Its latest Global State of Small Business Report, co-produced with the World Bank and the OECD, found that small businesses that generate more than 25% of their online sales are more likely to have higher sales than they were at this time last Year and are less likely to have reduced their number of employees.
“The past few months have been tough for small businesses everywhere, and while there is reason to be optimistic, there is still a lot of uncertainty. But whatever happens, Facebook will continue to do everything it can to help them adapt online, too survive and thrive. ” “said Sandberg.
The company recently unveiled the Facebook Store, which enables online shoppers to find new businesses and browse products through the Facebook app. In the meantime, Facebook’s own Instagram sellers in the US will be opening up new checkout and live shopping functions.