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Home / Technology / Facebook plans to clarify when Pro Bloomberg posts come from employees

Facebook plans to clarify when Pro Bloomberg posts come from employees



Former New York Mayor and presidential candidate Michael Bloomberg spends an unprecedented amount of money on his campaign. Much of it goes into his social media efforts, in which members of his campaign published Pro Bloomberg News. The problem is that there is no obvious way to say that these messages are from paid employees.

According to CNBC Facebook is considering taking steps to clarify that the messages came from paid employees, although they did not. Specify which options are being considered. The company said to CNBC :

We believe it is important that political campaigns have the guidelines and tools to be transparent. For this reason, we recommend that campaign employees make the relationship clear on their accounts. We welcome clearer guidance from regulators in this area.

Taking such precautions seems like a no-brainer. Following the Cambridge Analytica drama and misinformation from the 201

6 campaign, Facebook has taken a number of steps to improve transparency regarding political advertising. The company has repeatedly pledged to avoid making a similar mistake in this year's election, and one of the key improvements in the new direction is an easily searchable library of political ads. Bloomberg is by far the leader in advertising spending.

To link Bloomberg's campaign spending, he invested $ 48 million in Facebook ads alone, and almost all of it has happened in the past 90 days. That's more than all of his democratic rivals spent in the same period … together (including 10.2 million from his billionaire colleague Tom Steyer alone). In comparison, Donald Trump spent $ 9.6 million.

However, this does not include paid employee contributions that are likely to be advertisements. Bloomberg campaign workers are paid well above those of their opponents. Bloomberg state spokesmen earn about $ 10,000 a month, compared to an average of $ 4,500 for other candidates. Bloomberg's "acting digital organizers" earn $ 2,500 a month for 20 to 30 hours of work promoting the candidate through social media.

Aside from Facebook, Bloomberg has spent $ 450 million on ads since his late entry into the 2020 presidential race. That is also more than his opponents in the democratic primary opponents combined if you leave out Steyer.


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