With Slack's initial public offering and 10 million daily active users using 85,000 organizations to help employees communicate with each other, Facebook today released some updated figures for Workplace, its enterprise-focused platform: The Company indicates that there are now 2 million paid users for the service, but not users using the free rate. and NGOs and educational institutions that use Workplace for Good – if you add them, you'll get "millions" more without specifying a specific number for organizations with more than 5,000 employees. It began service provisioning in October 2017 after it was first introduced in October 201
With Facebook already operating on a massive scale with more than 2 billion monthly active users of its flagship service, the company has always been a workplace tool for very large companies, today representing 150 companies, each with more than 10,000 users on the platform Has.
These included companies such as Walmart (the largest employer in the world) as well as Nestle, Vodafone and GSK, Telefonica, AstraZeneca and Delta Airlines.
Selecting these metrics to talk about growing the business is a strategic move for Facebook. They are different enough from what Slack measures, that it's not easy to make a comparison and claim Slack is much bigger. At the same time, it underscores the success of Workplace in an area that slack, teams, and other areas competing in this area are pursuing: enterprise users. This is the most lucrative customer segment as it not only generates greater recurring revenue, but often slows down when you log in to your service.
Workplace has been looking to add more functionality in recent years to bring the platform in line with both basic Facebook offerings and other corporate communications services that Workplace directly competes with. This includes integrating with a number of important apps, even though it is still a long way from the hundreds that Slack can feed.
The numbers do not give us a total number of users on Workplace, but they also illustrate how Facebook continues to push the product forward as a diverse and unambiguous source of revenue alongside the advertising-based consumer service.
At the end of last year, Facebook appointed a new Workplace boss, Karandeep Anand, who came to Facebook three years ago from Microsoft (and therefore has a deep understanding of business software). He works with Julien Codorniou to focus on the technical development of the product while Codorniou focuses on sales, customer relationships and business development.