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Home / Technology / Facebook to curb microtargeting in political advertising | Technology

Facebook to curb microtargeting in political advertising | Technology



According to the Wall Street Journal, the company

The move could help end fears that "microtargeted" political adverts – sent to very small, tightly defined groups of voters – are using political candidates to campaign with different messages to different constituencies. It would therefore be considered as "internally as a." (1965)

Google announced it would announce its own plans to end this week, announcing on Wednesday that the company would block advertisers from using a suite of targeting techniques if they were spreading political messages. Instead, on the search engine's ad tools, targeting to demographic information searches for age, gender and rough location.

But the company's new policies will have little effect, at least in the UK, where very few of Google's advertisers used the microtargeting tools in the first place, the Guardian revealed on Thursday. Instead, the Conservative party faced criticism for buying in an advertised manner.

On the same day of Google's announcment searches for "labor" that took place to a site, labourmanifesto.co.uk, that purported to show the Labor manifesto. In fact, users were directed to the site created by the Conservatives.

In a statement, a Facebook company spokesperson said: "For over a year, we've provided unprecedented Transparency into all political ads which is currently in the UK and has recently been published. We prohibit misinformation about voting and do not allow ads which contain content previously debunked by our third party factcheckers. As we've said, we are looking at different ways we might refine our approach to political ads. "


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