Home / Technology / Facebook was barely affected by the boycott of large advertisers – here’s why

Facebook was barely affected by the boycott of large advertisers – here’s why



Facebook has been widely criticized over the years for not moderating hate speech. Thanks to the Stop Hate for Profit campaign, his guidelines have been examined more closely in recent weeks. The campaign was launched by civil rights groups in the United States and has resulted in some of Facebook’s biggest customers getting their July ads from the social media platform.

99% of Facebook’s $ 70.7 billion (£ 55 billion) revenue comes from advertising, and the boycott initially caused Facebook’s market value to decrease 8% ($ 72 billion) . Despite the hundreds of companies that have signed up and big names like Adidas, Coca-Cola, Diageo and Unilever on board, the likelihood that this will lead to significant changes on Facebook is still slim.

[Read: Zuck thinks boycotting advertisers will return to Facebook — and he could be right]

This is because Facebook has a huge cushion of money to end the campaign. Although many well-known names are involved in the campaign, these large companies account for less than 1

0% of all Facebook advertising revenue. While the campaign immediately affected Facebook’s stock market value, the stock price has since recovered.

Facebook stock price graph.