Do you want to run your own home network? Facebook is now testing a live video feature for merchants that allows them to show demos and describe their articles. Customers can create screenshots they want to buy and send them to the seller using Messenger, who can then request a payment directly from the chat app.
Facebook confirms that the new shopping function is currently being tested on a limited number of sites in Thailand, which has been a testing ground for purchasing functions. The option was first discovered by Social Media and Reputation Manager Jeff Higgins and re-shared by Matt Navarra and Social Media Today. But now Facebook confirms the existence of the test and provides additional details.
The company tells me that it had heard feedback from the Thai community that live video helped sellers to show how items can be used or worn, and that they have a better understanding scored as just photos. Users told Facebook that Live's interactivity enables customers to ask questions instantly and get answers to product specifications and details. Facebook has focused on finding new commerce experiences in Thailand, such as home rentals in Marketplace, as citizens in the country quickly demonstrated how Facebook groups are used for peer-to-peer shopping can. "Thailand is one of our most active marketplace communities," says Mayank Yadav, Facebook Product Manager for Marketplace.
Now he's running the live shopping test that lets Pages fans know about their program to "showcase products and socialize." Their customers. "Traders can accept reservations and request payments through Messenger. Facebook informs me that currently no new partners should be added or the function should be extended. However, some vendors without access will be invited to a wait list for the feature. It also says it works closely with its review partners to gather feedback and go through the live video shopping experience, suggesting that it's interested in continuing to open the feature if it performs well ,
Facebook does not cut payments through Messenger, but the feature could still help make money for the company when looking for revenue beyond News Feed ads, where space is scarce. Stories take over the highest form of media and the growth potential of users. By engaging people in video playback, Facebook can deliver lucrative video ads. The more Facebook users can buy and sell things in their app, the better the conversion rates for businesses and the more willing they are to spend on ads. Facebook could also convince sellers who broadcast live to buy their new Marketplace ad units to promote their merchandise. And Facebook is happy to snatch every use case out of the rest of the Internet, be it in the form of video images or job applications or shopping, to increase on-site time and subsequent ad views.
Facebook is increasingly relying on Craigslist, Etsy and eBay. These trading platforms have not come along with new technologies like video and do not have the confidence that is generated by Facebook's Facebook policies and social presentation. A few years ago, online sales meant entering a generic description and possibly uploading a photo. Soon it could mean that you are starring in your own infomercial.
[PostScript:Facebook'sUnlimitedHomeNetwork Works Perfectly on its New Smart Display Portal for Counter Displays .]