It seems like Amazon is totally focused on televisions these days – and by that we don’t just mean the Fire TV streaming stick.
Amazon’s Fire TV platform now features other brands of televisions Toshiba Fire TVthat was announced last year. From IFA 2019, the Fire TV family was much larger and expanded to include a new JVC Fire TV Edition set with a 4K panel and HDR (High Dynamic Range).
Several Fire TV-enabled devices are being launched across the UK and Europe, of which the JVC Fire TV Edition is just one. Given the low price – it starts at £ 349 ̵
As a budget set, the JVC Fire TV Edition keeps the look and feel simple. They have a simple black bezel that encloses the panel on all sides, including a silver metal stand. There is also a harmless JVC logo under the screen.
You can expect to get the Voice Remote with Alexa that comes with new Fire TV streaming sticks and the Fire TV Cube. This means you can use basic voice commands for your TV’s power settings (on / off), volume controls, and navigation.
We know the set will come in three sizes: 40 “, 49” and 55 “.
Given the various other TV manufacturers Amazon has worked with in the past, there is no direct point of comparison for the JVC Fire TV Edition. The Toshiba Fire TV was launched in the US in mid-2019. We found it to be best for a cheap TV to watch HD TV rather than the more sophisticated processing required for 4K.
However, the JVC Fire TV Edition is a 4K HDR television and therefore supports the HDR10 standard as well as the dynamic Dolby Vision HDR format. However, we’ve found that cheaper sets generally struggle with premium Dolby formats – either to improve quality or to play the format at all – and you may not want to buy this set for that purpose.
Given the low price, you shouldn’t expect spectacular picture quality – although the Fire TV platform should offer a well-organized smart TV platform that you can use to access various streaming apps and services like Netflix, Amazon Prime, Hayu, and FreeView Play can .
We’re going to put the JVC FIre TV Edition in the market through our usual tests which we expect will arrive in time for December shopping, if not Black Friday UK the month before.
What we’ve seen makes us think that it will be perfectly acceptable budget television, although it will likely struggle to take advantage of the high resolution and HDR capability that Amazon is currently offering for the device.