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Home / SmartTech / Ford Cooperates with the Geocoding of what3words – TechCrunch

Ford Cooperates with the Geocoding of what3words – TechCrunch



Ford works with what3words to give drivers access to the startup's novel addressing system.

As part of the partnership, drivers can connect to the free what3words app – on an iOS or Android device – via their SYNC 3 infotainment platform to their vehicle. Drivers can find the three-word address on the website's contact pages, in travel guides and business cards. The drivers can enter the addresses by voice or text input and receive instructions via the vehicle's navigation system.

Founded in 201

3, the startup has divided the world into 57 trillion 3 × 3 meter squares and assigned three words to each of these words. Users of the what3words app, available in 26 languages, have been used by logistics, travel, automotive, and humanitarian organizations because of their location around the world.

The system is used by Lonely Planet For each offer, three word addresses were issued, as well as the Mercedes-Benz app Cabify, the UNO, the Red Cross and TomTom.

The startup has also recently attracted an interesting mix of investors to Sony's venture capital arm. Last year, Daimler contributed ten percent to what3words, after it was announced in 2017 that the addressing system would be integrated into Mercedes' new infotainment and navigation system – the so-called Mercedes-Benz User Experience (MBUX). MBUX is now in the latest Mercedes A-Class and B-Class vehicles as well as in Sprinter commercial vehicles.

"We are more mobile than ever, but the challenges are connected with that. The growing traction gained by what3words in the automotive industry is a testament to how we improve travel and customer experiences, "said Chris Sheldrick, CEO and co-founder.

What3words will initially be available to Ford owners in the UK and Ireland, Germany , Spain, the US and Mexico, with more markets and languages ​​to follow later in the year, and the addressing system can be downloaded for free on iOS and Android.


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