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Ford digs confusing addresses for what3words directions



If you search for "Golden Gate Bridge" in your navigation app, you may end up in the dead center of the bridge. With just having teamed up with Ford, you can simply say "" to get directions to the visitor parking lot.

Confused? Here's how it works: The system divides the world into 57 trillion square meters instead of numbered street addresses. Each square is labeled with three simple words. This works well for rural areas, unmarked areas, attractions and shopping malls. Even your work or home address can become a three-word place.

The following appeared when I searched for the Statue of Liberty on the what3words website:

  Statue of Liberty Statue.

Search results for Statue of Liberty.

With the Ford Partnership The automaker adds the address tool, which names every 10 x 10 foot point in the world with three simple words, to its navigation system in the car. Mercedes-Benz and Land Rover are already using the system, with Mercedes-Daimler owning a stake in the British launch.

For Ford, the tracking tool is deployed via the App Store of the infotainment system, Ford AppLink, into its navigation system. The mobile app what3words is synchronized with the vehicle screen, and drivers can find a location using voice or text. According to Ford, 15 million cars are able to use the new address system in their cars.

If you are still confused as to how to help drivers get to where they are going, use the alternative location technology on the road:

Word selection is easy (you will not see any complicated, polysyllabic words ) and the addresses are translated into 26 different languages.

Elvis fan goes to Graceland? Insert "Effort.Steep.Basis". Would you like to talk with Ford personally about this partnership? Go to "Pushes.Talent.Hooked" for the headquarters of Dearborn, Michigan. You probably will not pass the front desk, but at least do not forget to forget the address.

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