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Home / WorldTech / Ford ditches confusing addresses for what3words directions

Ford ditches confusing addresses for what3words directions



If you search for "Golden Gate Bridge" in your navigation app, you might end up in the dead center of the bridge. Instead, which just teamed up with Ford, you can say "" to get directions to the visitor parking center instead. "

Confused? Here's how works: The system breaks the world down into 57 trillion square spaces instead of numbered addresses on roads. Each square is labeled with three simple words. This works well for rural places, unmarked areas, landmarks, and shopping malls. Even your work or home address can become a three-word location.

Search for the Statue of Liberty. ”

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Search for the Statue of Liberty.

Mercedes-Benz and Land Rover already use the system, with Mercedes' parent company Daimler owning a portion of the British location startup.

For Ford it'll put the locating tool into its navigation system through its infotainment system's app store, Ford AppLink. The what3words mobile app wants to sync with the car screen and drivers. Ford says 15 million cars will be ready to use the new address system in their cars.

If you're still confused, here are the ways to get them:

The word choices are simple and you can not see any complicated, multi-syllable words and 26 addresses.

Elvis fan heading to Graceland? Plug in "Effort.Steep.Basis." Want to talk to Ford in person about this partnership? Head to "Pushes.Talent.Hooked" for the Dearborn, Michigan, headquarters.

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