If you want to make an omelette, you have to break a few eggs. In Ford’s case, the omelette is the new F-150 electric pickup truck, and the automaker has roughly 700 million eggs to crack.
Ford announced Thursday that it is investing around $ 700 million in the future of the F-1
That $ 700 million won’t just freshen up the curtains. Ford will use some of that money to build an all-new Rouge Electric Vehicle Center, which will be responsible for the upcoming all-electric F-150. The design should create 300 jobs, Ford said, which will focus on battery assembly and production of the electric F-150 and F-150 PowerBoost hybrid.
“F-Series pickups are the backbone of work and productivity across the country,” said Jim Farley, Ford’s current COO and new CEO, in a statement. “And now we’re preparing to build an all-electric version of America’s most popular vehicle, and it’s going to be a seriously high-performing tool designed specifically for the serious trucking customer.”
2021 Ford F-150 brings PowerBoost Hybrid technology, OTA Smarts
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Of course, Ford still doesn’t know much about the electric F-150 as it’s still a long way off. However, the company has again emphasized the truck’s work-first focus. It can serve as a power source for off-site work, and it also promises better performance and acceleration than any current iteration of the pickup. It’s going to have a big problem, too, but perhaps the most important part for future electric F-150 owners is Ford’s estimate that the vehicle will have a demonstrably lower cost of ownership than current gas and diesel powered pickups.
We’ll try some of these a little earlier thanks to the F-150 PowerBoost, which will be available before the fully electric version. This gas-electric hybrid promises a source of electricity in bed and, like every truck in the history of trucks, should be more powerful than the previous generation. All 2021 F-150s also get some nifty trick upgrades, like the Sync 4 infotainment system and a cute center console that folds into a table for work purposes.
(For a closer look at how theIf you’re holding up against rivals like the Chevy Silverado, Ram 1500, and Toyota Tundra, check out our comparison feature.)