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Ford Taps Geocoding startup What3Words for improved navigation in the vehicle




Ford hopes motorists will be able to get from A to B easier after a deal with What3Words.

What3Words' ingenious geocoding app divides the entire planet into three hundred and fifty three and a half square squares With its own three-word "address" – such as croak.stoop.wriggle ̵

1; users can easily describe high-precision locations.

The deal means that Ford drivers can now connect the free What3Words app with their vehicle via Ford's SYNC 3 infotainment system and enter precise three-word addresses by voice or text to receive instructions.

Drivers can find the three-word address in the app, or, if the service is distributed more widely, companies that use the short location codes on their websites and contact information.

"Street addresses just were not for voice input," said Chris Sheldrick, founder and CEO of What3Words. "15 Ammanford Road and 50 Ammanford Road are hard to distinguish for a language system, and many street names are not unique. There are 14 different church streets in London and 632 Juarez streets in Mexico City. Street addresses can also be hard to pronounce properly. The city of Godmanchester is actually pronounced a "gumster".

Growing interest

Since its inception in 2013, the London-based startup has been increasingly gaining ground for its unusual solution, which is described as "really simple." How to talk about the place. "

Yes, GPS Coordinates are already serving the same purpose, but they are somehow ugly, hard to remember and difficult to convey.Oh, and a wrong number can throw off course What3Words puts an end to that

Mercedes-Benz has been using the What3Words software as part of the car navigation system since 2017, while others like Airbnb, Lonely Planet and even Domino's Pizza are aboard 19659002] "Covering the entire planet, it's ideal for places that do not official addresses, such as refugee camps in Uganda or remote locations in Mongolia, "said What3Words Chief Marketing Officer Giles Rhys Jones to Digital Trends in 2018. [19659002] And if e In a natural disaster, streets and houses destroyed, What3Words could be a lifesaver in which the needy are able to signal their location for rescue workers in a three by three meter place, which is communicated in a few words.

Even between friends, the app can be useful if you meet outside of a large building with multiple entrances or in a place with no landmarks such as in a large area, such as a music festival.

These are certainly exciting times for What3Words a More and more big companies are interested in their innovative product.

Ford drivers in the US, UK, Ireland, Germany, Spain and Mexico can try the software through their SYNC 3 infotainment systems. Additional markets and languages ​​are planned for later in 2019.

Just download the What3Words app to your Android or iOS device and connect it to your Ford vehicle. You can find What3Words in the mobile apps section of SYNC 3.






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