Home / Gadgets / Fortnite vs. Apple: Parody ad disappoints original director Ridley Scott

Fortnite vs. Apple: Parody ad disappoints original director Ridley Scott



When Epic Games initiated its legal action against Apple for alleged “anti-competitive” behavior in the App Store, the developers of Fortnite put

created a shot-for-shot remake of the famous Apple Super Bowl “1984” commercial directed by Ridley Scott. IGN spoke about Epic’s homage in a recent interview with Scott and while Scott thinks the Fortnite ad was produced well, he believes the message should have been a stronger topic. IGN asked Scott, the director of critically acclaimed films such as Alien, Gladiator and Black Hawk Down, if he saw the epic remake of his famous Apple commercial “1

984”.

“I’m sure of that and I wrote to you because on the one hand I can be fully commended for the fact that you copied [my commercial] Shot by shot, ”says Scott. “But it’s a shame the message is so ordinary when it could have talked about democracy or more powerful things … And they didn’t use it.”

Scott added, “I think the animation was great, the idea was great, the message was ‘ehh’.”“1984” is the name of Ridley Scott’s famous Apple commercial that aired nationwide during Super Bowl 18. The commercial is based on the novel Nineteen Eighty-Four by George Orwell and was intended to portray Apple as a rebel against an oppressive regime, IBM.

After Epic circumvented the App Store rules by implementing its own payment system for the Fortnite iOS app, Apple removed Fortnite from iOS devices. After that, Epic announced a lawsuit against Apple for anti-competitive practices and launched its #FreeFortnite social media campaign.

As part of this campaign, Epic released its version of Scott’s “1984” commercial, only this time Apple is the repressive regime and Fortnite is the rebel. There’s even an in-game Fortnite event about the dispute with Apple.

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