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Galaxy Fold wants launch in limited supply, with 'intensive aftercare'



Galaxy Fold at your local phone store when it launches in April, you may not be able to. According to a Samsung exec at MWC, the "super premium" foldable phone will likely be in short supply when it goes on sale on April 26, and the company sounds like it wants to be close to managing buyers' initial experiences.

"We S1

0 at launch, and thus, how it goes to market is really important to us, "Kate Beaumont, director of product, services and commercial strategy at Samsung UK, told The Verge.

"This is a super premium device, and we want to make it a concierge-like service and experience, so it's not going to be on display in all stores There's a very personal aftercare experience that it'll look like. "

It looks like the company wants to launch another unpacked launch event for the phone in April , a few weeks before it goes on sale. When the Galaxy Fold debuted at Samsung's MWC Unpacked Galaxy S10 line, only a handful of press were allowed to touch it, and that was for less than 2 minutes. Samsung's initial limited rollout highlights the way foldable phones are currently " a cruel tease ," as CNET editor Roger Cheng put it. The Fold will cost $ 1,980 (about £ 1,500 or AU $ 2,750).

Watching:

Galaxy Fold: Samsung reveals more about its foldable …
                



3:30
                    

Mobile World Congress 2019


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