Giphy, the Internet's go-to platform to find the perfect response GIF wants its colleagues to send to Slack, today launched a new platform for soft-launching short-form video.
Giphy TV is not exactly Vine, but not YouTube. It's a short-video site (30 seconds or less) that users can upload and view. Although the platform uses a more traditional form of video than GIFs, it is a push into the "future of entertainment," according to a press release.
"Giphy now looks to the future – the future of entertainment itself – and believes that micro-entertainment will be an important part of it," the paper said.
A representative of Giphy says The Verge that this is just a soft-launch event to show how the company's video platform will look in 201
The new video page is available to both desktop and mobile users, videos are available in both HD and SD formats, and it is possible to loop a video. Users can add videos to their favorites in a library and also share them outside the platform.
Although Giphy is the youngest short-form video company, it's far from the first. Short-form videos have been successful on platforms like Instagram and Snapchat for years. TikTok is the latest viral sensation with videos in short form and is strongly influenced by a trend that Vine started so many years ago. Vine co-founder Dom Hofmann announced yesterday that his successor Vine, Byte, will be launched in spring 2019.
There is no fixed launch date for Giphy TV, but all the festival's contributions are on the website now.