In one of the most unlikely turns in automotive history, General Motors was able to revive the Hummer name – long associated with gas-guzzling SUVs – for a new electric vehicle. After several rumors of an electric lobster, the Wall Street Journal reported that GM signed NBA star LeBron James to star in a Super Bowl commercial for the new electric vehicle. The report claims the electric lobster will be on the market in 2022, but GM has not made any public comments about the GMC brand, rather than a standalone brand as before. GMC currently sells fancier versions of Chevrolet pickups and SUVs. Although GMC has made some efforts to stand out from Chevy (including offering a carbon truck bed), it still lacks a strong identity. A “GMC Hummer” could make the brand more distinctive, but it could also confuse customers if they viewed Hummer as an independent brand.
Hummer started building civilian versions of the military high-mobile multipurpose wheeled vehicle (HMMWV). The name comes from the pronunciation of the soldiers of the acronym HMMWV as "Humvee". A favorite of Arnold Schwarzenegger, the original military-derived lobster ̵
Several companies are developing electric pickups and SUVs that promise the same robustness and reliability. Roadworthiness like the original Hummers. The Tesla Cybertruck gets a lot of attention thanks to its unusual design, but will only go into series production in 2021. Startup Rivian, supported by Ford and Amazon, plans to build an electric SUV and pickup in late 2020. Bollinger Motors is taking a more minimalist approach with its electric off-roaders, and Ford plans to launch a fully electric version of its best-selling F-150 truck , Editor's recommendations