Google and Activision Blizzard have announced an important new multi-year esports deal that will make YouTube an exclusive global streaming partner for live esports with games like Call of Duty, Hearthstone . and Overwatch . The only exception is according to companies in China, which speak of a "strategic relationship".
According to the two companies, Google Cloud will be the preferred provider for the Blizzard game hosting infrastructure. As previously mentioned, fans will stream the Activision Blizzard sporting events on YouTube during the term of this agreement. According to Blizzard, Google Cloud was chosen because of its AI capabilities, among other things.
Blizzard states that gamers will also benefit from this offer, especially with first-class service quality with low packet loss and low latency. Using Google Cloud's AI capabilities, Activision Blizzard can also provide players with “optimal personal interactions” to give them “curated recommendations for in-game offerings and differentiated gaming experiences”.
On January 24, Activision launched its Call of Duty League with a dozen teams competing against each other in Minnesota. This is followed by the start of the last Overwatch league season on February 8th. Thanks to this new deal, fans can broadcast both events live on YouTube. The videos are published on the league's own YouTube channel.
YouTube game director Ryan Wyatt said:
Both the Overwatch League and the Call of Duty League are the epitome of first-class esport content. As a former commentator on the Call of Duty sport, I couldn't be happier when Activision Blizzard chose YouTube as the exclusive home for digital live streaming from both leagues. This partnership underscores our commitment to a premium live game streaming product.