Google is done playing Mr. Nice Guy.
The search giant said Monday it would no longer give high-profile app developers a pass for its 30 percent app store fee starting next year. Google has announced that it will enforce its guidelines from September 2021 that require developers to use the payment system.
The move comes as some developers, including Netflix and Spotify, are killing Google by asking users to enter their credit card information into their own apps.
With the change, the Play Store is following in the footsteps of the Apple App Store, which in the past few months has been criticized by some of the biggest tech names for the high fees charged by developers who want their apps to be available on iPhones and iPads .
Last week, Spotify, Tinder parent Match Group and “Fortnite”
Google had previously ignored this behavior and stated in a blog post that it wanted to “clarify” its rules, and 97 percent of developers in its app store who sell digital goods abide by the rules.
“But for those who already have an app on Google Play that requires technical work to integrate our billing system, we don’t want to unduly disrupt their roadmaps and are giving a year to complete the necessary updates,” the company said.