Google is launching a new tool that companies can use to identify themselves as illegally owned through the company’s map and search lists. The new role is part of the company’s promise last month to “support initiatives and product ideas that support long-term solutions” for the black community.
When you search for a business on Google.com or Google Maps, you now see a new badge for black-owned businesses – it’s a black heart over an orange three-stripe background, as you can see in these images. You must claim your business on Google and verify that you own it by mail, phone, or email before you can apply for ID. It is not clear how or whether Google can actually determine if they are in the black. In 201
Google has seen “an increase in online searches for black-owned businesses” in recent months as consumers attempt to spend money on these businesses to help support the protests against Black Lives Matter. Yelp, one of Google’s main competitors, who recently launched its own black-owned symbol, saw a similar increase in searches for the same type of company. Yelp said in its second-quarter earnings report that between May 25 and July 10, over 2.5 million searches for black-owned companies were conducted.