Google’s ad policy already prohibits advertisers from misrepresenting themselves. However, the policy change prevents advertisers from working together to spread misinformation and hide their affiliation. For example, this could be a spam marketing company that creates ads that look like newspaper articles, Smith said. The new policy allows Google to take action not only against an individual advertiser, but also against the network they’re working with in the event of a violation.
The other policy change prohibits advertisers from using or linking directly to hacked and leaked political material in advertisements. Discussion of these materials is still permitted, but advertisers cannot grant direct access to them. An example of this, Smith said, would be a screenshot of an email that was part of the Hillary Clinton email archive leaked in 201
These policy changes are the latest in Google’s ongoing work to combat disinformation in ads. In recent weeks, the technology giant has also banned advertisements for coronavirus conspiracies and advertisements for technologies for monitoring intimate partners.