Google Nest users can now access more than 350 Australian digital radio stations through their Nest smart displays or speakers.
Thanks to the integration of the Australian radio industry’s official RadioApp aggregator app, part of a partnership between the industry association Commercial Radio Australia (CRA), all commercial radio, ABC and SBS stations, including AM, FM and DAB +, are now on , available on Nest devices. and Google Australia.
The new functionality will allow Nest customers to tune in by telling their devices which station or frequency they want to hear, said Mel Silva, executive director of Google Australia and New Zealand.
“This new integration of RadioApp with Google Nest devices makes it easy for listeners to access their favorite local radio stations and favorite radio personalities with a simple voice command.
“After many months of working with CRA, it is great to see the results of our partnership available to Australian radio listeners and Google Nest owners. By making this radio content discoverable, it also offers incredible value to local radio stations and advertisers, “she said.
“We have worked closely with Google locally and globally for the past 18 months to ensure that all commercial radio stations and digital DAB + stations are readily available through Google Nest speakers and displays.
“It is of great value for the radio audience to be able to enjoy their favorite local radio station on these devices with a simple voice request. This is also good news for advertisers looking to invest in audio, as the increase in the ownership of smart speakers and the presence of the radio on these devices strengthens the position and range of the radio, ”she said.
A study by Edison Research earlier this year found that 85 percent of Australians are familiar with and 17 percent own smart speaker devices, with 82 percent of those owners having Google Nest devices.