Home / SmartTech / Google pulls India’s Paytm app off the Play Store for repeated policy violations – TechCrunch

Google pulls India’s Paytm app off the Play Store for repeated policy violations – TechCrunch



Google took the popular Indian financial services app Paytm off the Play Store for violating its gambling guidelines. Paytm is India’s most valuable startup and has over 50 million active users per month. The marquee app, which users can use to exchange money with one another, disappeared from the Play Store in India on Friday.

According to Google, the Play Store bans online casinos and other unregulated gambling apps that facilitate sports betting in India. The Paytm app has repeatedly violated company guidelines, two people familiar with the matter told TechCrunch.

The Android maker, which has similar guidelines in most other markets, also found that an app that takes consumers to an external website where they can compete in paid tournaments for real money or cash prizes is also against violates the guidelines of the Play Store.

TechCrunch contacted Paytm but has not yet received a response.

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7;s announcement from Google is also a preventative effort by the company to remind other developers of its gambling guidelines the day before the popular Indian Premier League cricket tournament begins.

In previous IPL seasons, which lasted nearly two months and attracted the attention of hundreds of millions of Indians, there has been a surge in apps designed to promote or participate in sports betting.

Sports betting is banned in India, but fantasy sports where users pick their favorite players and win when their preferred team or players play well are not illegal in most Indian states.

A person familiar with the matter told TechCrunch that Google has also asked Disney + Hotstar, one of the most popular on-demand video streaming services in India, to display a warning before serving ads on fantasy sports apps.

“We have these guidelines to help protect users from potential harm. If an app violates these guidelines, we notify the developer of the violation and remove the app from Google Play until the developer brings the app into compliance, ”wrote Suzanne Frey, vice president of product, Android security and privacy, in a blog post .

“And if there are repeated policy violations, we can take more serious action, including terminating Google Play Developer accounts. Our guidelines are consistently applied and enforced by all developers, ”she added.

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