The company recently announced that it will soon reward users with in-app items by viewing it ads. According to Google "Thanks to rewarding products, Google Play developers can slightly increase their monetary user base. Our first rewarded product offering will be in a video format. Users can watch a video ad and reward when finished with virtual goods or game currency. In the example below, the user selects "Watch Ad", looks at the video, and then receives 1
This means that in the future, if you prefer not to spend real money on certain in-app spendings, you can buy them by showing ads as well as helping developers The move also adds up to a good deal of Google's previous announcement when they introduced salable ads to Google Image Search.
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