- NBA 2K21 was the first $ 70 video game announced for the PlayStation 5 and Xbox Series X.
- It’s still unclear whether $ 70 will become the industry standard for next-generation games, but according to 2K, prices have stayed the same while “production costs have increased by 200-300%”.
- So far, most other publishers are sticking to $ 60 for their PS5 and Xbox Series X games.
Nothing we’ve heard about the upcoming PS5 or Xbox Series X so far has been particularly shocking. We knew both consoles would go for 4K native resolution, we knew faster storage would be a priority for both Sony and Microsoft, and we were pretty confident that the next-gen consoles weren̵
Game maker 2K announced in July that the PS5 and Xbox Series X versions of NBA 2K21 costs $ 69.99 while the PS4 and Xbox One versions of the game are $ 59.99. 2K stated at the time that prices are higher because it is “building the game from the ground up to take full advantage of the power and technology of the next generation”.
This caught the internet’s attention and was believed to be the first domino to fall, but other publishers haven’t made the same leap yet. That’s not to say NBA 2K21 will be the only $ 70 game for PS5 and Xbox Series X, but it doesn’t seem to be a trend just yet. Even so, 2K is confident the new basketball game is worth $ 70, and it was in a recent interview with protocol, CEO Strauss Zelnick explained the reasons for the award:
The bottom line is that we haven’t seen a frontline price hike in nearly 15 years and production costs have increased by 200-300%. But more in a nutshell, with no one really caring what your production costs are, the ability of consumers to handle the product has fundamentally changed.
We’re shipping a much, much bigger game for $ 60 or $ 70 than we did 10 years ago for $ 60. The ability to spend money online is completely optional and not a free title. It’s a complete, incredibly robust experience, even if you haven’t spent a penny after your first purchase.
While Zelnick has a point and there’s no question that the most cutting-edge Triple-A video game is way more for $ 60 than an N64 or PS1 game 20 years ago, this may not be the best time to go 70 -Dollar Games To Experiment The global economy has gone through the wringer due to the coronavirus pandemic, and the US unemployment rate is still as high as it has been since the height of the Great Recession in the late 2000s.