I was mocked. I was ignored. I’ve been molested because of my love for watches. But today is a reckoning. All of my training, my efforts, and my endless fascination with the art of watchmaking are paying off. Why?
Because Apple did something wrong.
The Hermes Collection of Apple Watch The bands include the mention of a number of leather models with fancy buckles. But beneath these buckles is a mechanism known to the watch world. It’s a kind of clasp that opens – unfolds – when you touch both sides of the band.
It’s called a déployant Lock from the French employer. employer means “spread out” or “unfold”, which is exactly what this clasp does. It is related to the word “provision” but is not the same. I thank my friend Nicholas Deleon, who fell in love with watches because of me, for discovering this outrageous flaw.
Look, when we’ve talked about some rubles in Mountain View releasing some generic garbage watch bands, we definitely call it a “deployment” band. When you’re Sam down at Zale’s mall and you’ve heard the word? Deployment complete. But if you’re selling Hermes branded watch straps to a sophisticated audience, then you haven’t screwed up, Apple.
So Tim: You have a couple of hours to fix that before I get the entire world of watches on your heads. This is a beginner’s mistake, and if you sell this piece of cowhide for $ 539, you have the right name.