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Home / NewTech / Highlights from an Exclusive Interview – Technology News, Firstpost

Highlights from an Exclusive Interview – Technology News, Firstpost

Xiaomi is slowly but surely taking over the tech landscape in our country. The Chinese smartphone maker has already supplanted the previously undisputed Samsung as the number one phone manufacturer in India, and is now looking into smart home devices and other electronics in-roads. The televisions are already doing well – it was recently reported that Xiaomi had delivered [1 million] million Mi-LED TVs in the last 9 months and his air purifiers are certainly gaining momentum. But what else does Xiaomi have in store for us? What plans does his future have?

  Manu Kumar Jain, Managing Director of Xiaomi India, poses next to the Xiaomi logo in his Bengaluru office. Image: Reuters

Manu Kumar Jain, CEO of Xiaomi India, poses next to the Xiaomi logo in his office in Bengaluru. Image: Reuters

We recently contacted Manu Kumar Jain of Xiaomi (Vice President MD, Xiaomi India) and had a very interesting conversation about everything Xiaomi.

For more information, see the conversation between Jain and Tech2 publisher Ankit Vengurlekar. For highlights from the interview read on!

Xiaomi store is here! But why does not Xiaomi launch everything?

The first in-house flagship store in Bengaluru, and there are quite a lot Xiaomi devices from the global product portfolio, which they can check are for demonstration purposes only. Only "those marketed in India are for sale," says Jain.

But why should we be taunted with treats that we can not have?

The stores and treats, says Jain, are a great way to get feedback from consumers. This in turn helps Xiaomi identify the product lines to focus on. At the same time, "not everything we bring to market in China may be suitable for India," says Jain. Items such as the Ninebot Mini Scooter and Drones can not come to India due to local laws and government regulations. There is also the question of price and import duties. The USP of Xiaomi offers good value for money. As good as it gets, would you buy a Mi-LED TV if it were sold for Rp 1,000.00? There are also adaptation problems with elements such as the Mi water filter, which must comply with Indian electricity standards and can handle the composition of the water.

Xiaomi smartphones are raining. Hallelujah!

The only thing Xiaomi can easily sell in India is smartphones. Lately (we've calculated the bill) Xiaomi is selling over 20 Smartphones in India! How do you choose the right smartphone for this variety? Is not that overwhelming for the consumer?

Jain had a different view of the matter. In his opinion, Xiaomi aims to appeal to consumers in all price ranges. Whatever your budget, there is always a Xiaomi phone for you. At the same time, such a large portfolio has to be updated from time to time, the hardware runs out, the supply bottlenecks occur, etc.

The typical product life cycle is one year, but this year Xiaomi ended some in 6-8 months out of the above mentioned reasons. Xiaomi's goal is to maintain a 9 to 15-month lifecycle for his smartphones, says Jain. According to Jain, the median price is now between Rs. 10,000 and Rs. 12,000, which is the "belly of the market." Four years ago, the bulk of the market was in the margin of Rs 6,000.

  Xiaomi. Image: tech2 / Prannoy Palav

Xiaomi. Image: tech2 / Prannoy Palav

The Dreaded Flash Sales

Ankit: "Flash Sales Suck!"

Jain: "I agree 100 percent!"

Why is Xiaomi still like that? on the flash sale wagon? Jain says that hopefully, and in the near future, they will be able to completely eliminate Flash sales, as is the case with products such as the Redmi Note 5 Pro. "But that will only happen if the supply chain can support that," he adds. "When we started selling flash four years ago, it was a great way to get the market excited. Today, however, I do not think that is the case. As a number one brand, it is our responsibility today to ensure that every single one of our Mi fans who wants to buy is able to buy whenever he or she wants to buy, "says Jain. Xiaomi's dependency on Flash sales is already falling.

Today, Xiaomi goes from open-sales to flash sales in a month or less than a month, compared to previous years, when it used to take about four to six months, Jain explains. 19659021] The POCO F1 is a game changer for the smartphone segment with sub-Rs 25,000. Image: Tech2 / Shomik Sen Bhattacharjee ” width=”1280″ height=”720″/>

The POCO F1 is a game changer for the 25,000 smartphone segment under 25 million rupees. Image: Tech2 / Shomik Sen Bhattacharjee

Why Xiaomi Poco Became …

The Poco F1 is a remarkable phone for its price. Xiaomi somehow managed to pack a Qualcomm Snapdragon 845 SoC, which we've only seen in flagship ships that cost twice as much, in a phone that sells for 20,000 rupees. Jain says they have chosen this price because of the evolution of mobile phone market demand. "About 90 percent of the market demand for mobile phones was less than 15,000 rupees (Rs) and today it's about 20,000 rupees (Rs)." Jain notes.

The company focused on consumer needs and what was needed in India and dropped many other products. For example, the ceramics-based Mi Mix 2, which requires four days of production and supports 43 global bands. Although this is a cool product, this is not necessarily what the Indian consumer wants, Jain believes.

This logic also explains why we do not see Xiaomi launching its flagship smartphone in India, devices like the Mi 6 or the Mi 8 Explorer.

An ad-supported business model

Xiaomi crashed the premium phone segment by selling the Poco phone at such a low price but with great specifications. But how does Xiaomi make money from it? How did Xiaomi make such a powerful phone at such a low price? There must be some kind of catch, right?

As it turns out, there is a catch, and that's called advertising. It has been seen that Xiaomi places ads in their Mi UI as a business model. Ads were shown on all settings pages, notifications, and other places in the UI. Jain replied, "We are an Internet company that wants to make money from our Internet products, not hardware products."

The company does not make more than 5 percent profit from hardware products. Xiaomi makes money on "finance, advertising, and its content business," and explores various ways to monetize, including "non-intrusive advertising." Xiaomi gives the user the opportunity to turn off ads. The user does not have to pay any additional fee to disable them. "Control is always in the hands of the consumer, but we also want to make money with some of these Internet products – through our apps and content business," says Jain.

  From left to right: Manu Kumar Jain, Eshwar Chandrasekaran and Raghu Reddy. Image: Twitter

From left to right: Manu Kumar Jain, Eshwar Chandrasekaran and Raghu Reddy. Image: Twitter

Data Localization

Data localization is a hot topic in India and around the world. With massive violations of data, it makes sense for a country to hold multinationals accountable for the collected user data. As a Chinese company, Xiaomi is subject to an additional review and in any case must comply with local privacy laws.

Jain states that Xiaomi understands and believes that data localization could have a "sentimental perspective" If a customer may not understand the full technical expertise of the problem, the user may feel that "my data is not in the country are, I could be exposed to a kind of risk. " For the user's peace of mind To comply with local laws, Xiaomi relocated its data services to Amazon Web Services (AWS) for non-Chinese companies in Singapore and the United States three years ago. This year, the company has transferred all of its data to the local system servers, which will be completed by the end of the year "across all services" with "multiple encryption levels".

"The data is physically located here in India on AWS and Microsoft servers," says Jain smiling. [19659005] Where a

Given the relatively low per capita income in India, it should come as no surprise that feature phones sell like hot cakes. After all, they are cheap and affordable. One has only to consider the success of the JioPhone to appreciate the necessity of such phones. Is Xiaomi not seeking in this seemingly lucrative market? While Xiaomi has a "portfolio company" producing feature phones, Xiaomi itself has no interest in building and selling feature phones in India, says Jain.

"All our products are smart and internet-enabled," he adds.

Recycling electronic waste

After all, India's most popular smartphone maker must also produce a lot of waste, right? What raises the question, what is Xiaomi doing in terms of electronic waste and the recycling of used equipment?

According to Jain, Xiaomi has had an e-waste program for two years. Users can hand in their old Mi devices and receive cash for it. Xiaomi will responsibly recycle the phones by sharing them with their partners. Other approaches, such as repurchase or cashback, are also being introduced as an incentive for people to return their aging equipment.

Jain still has to contact us to see if programs are running offline. [19659044]! Function (f, b, e, v, n, t, s) {if (f.fbq) return; n = f.fbq = function () {n.callMethod?
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