From Amol Roy
With all the social media frenzy around the corner, it can be said that people’s purchasing decisions largely depend on the opinions of their fellow consumers. Earlier people simply looked at brands and their products before buying, but today they look for their colleagues and favorite personalities before buying a product / service for the specific recommendations and recommendations. This is how influencer marketing started and is going to be the next big thing.
Brands that are looking for consumers who can trust their marketing can no longer rely on traditional media to reach their target customers. In the current scenario, it’s peer-created content or consumer-to-consumer marketing that builds trust. Influencer marketing is growing fast and is proving to be one of the best ways to get better results from your social media marketing campaigns. Influencers can do wonders for your brand by giving your marketing message its authentic voice and attracting customers.
Why should brands partner with influencers?
Word of mouth has been an effective marketing strategy for centuries, where influencer marketing is a digital analogy to traditional word of mouth. By nature, influencers have large numbers of loyal and dedicated social media followers. These followers perceive them as experts in their niches and highly value their recommendations. Unlike traditional celebrities, influencers have strong relationships with their fans, so influencer marketing works like a charm to build brand awareness and achieve other marketing goals.
There are several social media platforms to choose from for influencer marketing campaigns. However, the best thing for your business is that your target audience will spend the majority of their time. For example, Instagram is the preferred influencer marketing platform for B2C brands, especially lifestyle and fashion brands.
Customers need it
Previous people have seen television commercials, read newspapers, and heard commercials on the radio. Now everything has changed. Customers have evolved and do not trust such ads easily.
Nowadays, users have adjusted to the digital environment and spend their time browsing web pages. That’s why brands had to change to keep up with the times, and this is where influencer marketing has gained momentum. Brands also need to have ample cash on advertising, but the best part influencer marketing in ecommerce is returning in the form of sales growth, so it’s obviously worth the candle.
The best strategies that can help promote the brand online
These are the top three strategies brands can use to help brands apply online.
1. Use of influencing factors to create appealing content
Influencers have amassed huge follower bases because their followers find their content useful. They understand their followers and know what type of content they want to consume. This is how they create content that resonates with their audience and helps them build a sense of bond and trust.
2. Contests and freebies
These are some of the best influencer marketing strategies to promote products and generate positive buzz. Marketers can use them to increase their social media followers and drive traffic to their websites.
An effective and creative competitive strategy enables influencers to develop an environment that encourages engaging conversation. It will also arouse curiosity among followers to try the product.
3. Run influencer referral programs
Referral programs are one of the perfect strategies for measuring the ROI of your campaigns. According to a study conducted by Twitter, consumer purchase intent increased a whopping 88% when the products were promoted by a trusted influencer.
The easiest and most effective strategy for a referral program is to share a promo code that is unique to each influencer. The influencers can then share the promo codes with their audience through their content.
When running a referral program, always remember to ask the influencers to post the brand name on their blog and social media platforms. When their followers see the influencer mention your brand, it builds social trust and increases your brand recall value.
Ultimately, the goal of brands and influencers is to find different media to reach their audience. It’s about being believable, building a personal connection, and building meaningful relationships with audiences for the best possible result and maximum reach for your brand.
The author is the founder of TheShutterCast
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