Whether people are shopping at Forever 21 or perusing a street in their cool neighborhood, chances are, there's a symbol attached to a hoodie lying around both places: the PlayStation logo.
Released in Japan in 1994, Sony's PlayStation revolutionized gaming. But the brand had an outsized impact on culture at large. Its logo, designed by Japanese graphic artist Manabu Sakamoto (who also designed Sony VAIO's logo), helped usher in an iconic piece of signage that streetwear culture incorporated into daily fashion wear. It's not the only famous gaming logo, of course: Microsoft's Xbox logo is easily recognizable, but it's not anticipating sweaters and beanies or being repossessed by Instagram influencers. Even Nintendo's red-and-white capsule imagery, easily one of the most iconic in gaming, has not been adopted by streetwear culture as much as PlayStation's logo.
So what is it about that distinct P and S icon that has made it so enduring?
The PlayStation logo has been transcended gaming and is now a part of hypebeast culture. Major corporations and streetwear designers have come to incorporate the logo into various pieces of clothing. A long-sleeved shirt with the red, yellow and blue logo helps it pop.
There's a warmth to the PlayStation icon makes it feel like more than a corporate logo. The standing P and floating S, combined to make the image generations of people, is a quintessential character. Froyo Tam, co-founder of the Y2K Aesthetic Institute and a designer, told The Verge that nostalgia-culture tends to run in 20-year cycles. Tam, who runs a popular Twitter account dedicated to '90s and' 00s aesthetics, archiving and cataloging the vibes that defined those eras, said the PlayStation logo is a definitive part of that period.