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How to find the right users when the world burns – TechCrunch



You have more opportunities than ever to find the right users for your startup – when you know what you’re doing.

Today you can choose from a selection of self-service advertising tools on major consumer platforms, build your own content marketing, and develop an elaborate funnel to grow, retain, and ultimately monetize your users. All of this using the most advanced software that the SaaS industry can offer. But best practices from a few years ago are now out of date, and the pandemic has created many new challenges.

We invited two top experts in the field to the Extra Crunch phase at Disrupt 2020 from September 1

4-18, so you can think more strategically about growth, from the latest trends that affect every company to the strategic framework that you need for 2020 and beyond to best communicate with investors about your hard-earned profits.

  • Susan Su is a startup growth advisor at Sound Ventures and a longtime startup operator and angel investor. Prior to that, she led startup growth at Stripe, worked as an internal growth consultant for 500 startups, and headed startup marketing as a founding member at Reforge.
  • Brian Balfour is the CEO of Reforge, a career acceleration program used by top technology company owners to improve skills related to growth, monetization and more. Previously, he was Vice President of Growth at HubSpot, EIR at Trinity Ventures, prolific angel investor and serial founder.

You’ll find this session along with several other founder-focused interaction sessions on the Extra Crunch Phase at Disrupt 2020. You’ll need to grab your Digital Pro Pass or Digital Startup Alley Exhibitor Package to be able to intercept it all. And to top it off, you also get an extra Extra Crunch Subscription so you can use these insights for a full year! Sign up today!


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