"The End of an Era" can be an overused term, but it's particularly apt when describing Disney Bob Iger's exit from his role as CEO of the massive media company.
Under his watch, Disney's banner grew to encompass a wide range of film studios and television channels, fast-growing theme parks, and countless other properties that have become close and expensive to generations of fans – many of whom consider Iger's name synonymous with their favorite brands Marvel and Pixar to ABC and ESPN. And soon he'll be gone.
The task of filling Iger's shoes goes to Bob Chapek, the former chairman of Disney Parks, Experiences and Products.
Although the new CEO has a long list of impressive awards, make him a fascinating person to steer the future of the company. It is difficult not to feel concern that Chapek ̵
The vault, Redux?
In Disney's press release announcing the transition, the company cited Chapek's time as president of Walt Disney Studios Home Entertainment when he led "the successful" vault strategy "for the company's legendary films." While this strategy may have brought huge profits to the company, many fans who have lived through it will not be kind to not making classic films unavailable for a long time in order to increase prices when they are finally out of Disney's vault. The doors of the library are open to fans. When it comes to streaming, drawing the wrong lessons from Disney's vault strategy could prove disastrous.
Will hands-off still be the way to go?
While Iger deserves a lot of credit for the direct role he has played in shaping a large part of Disney's Since he took over as CEO in 2005, he has also received credit for when to choose a hands-off approach.
Disney's top-class acquisitions of Pixar, then Marvel Studios (via the larger purchase of Marvel Entertainment) and later, Lucasfilm, each followed many bad predictions regarding the emerging Disney falsification of the studio's individual properties. However, this never happened, and in the following years the profile of their brands under Disney's banner in all three studios rose to a higher level than anyone would have thought possible – except perhaps Iger.
Iger's hands-off approach had Marvel's Kevin Feige built. The Marvel Cinematic Universe and Kathleen Kennedy from Lucasfilm transform Star Wars into another billion dollar franchise. However, the new management often involves a new approach to the company's holdings, and it remains to be seen whether Chapek will see his time as director of sales and home entertainment at Walt Disney Studios as an invitation to Disney's studio acquisitions to make it more practical.
Given the recent success of both studios, Marvel and Lucasfilm fans likely hope that he sees the value in keeping a professional distance from the traits they love.
How much is too much?
Given the wealth of entertainment options, it is more important than ever where you can spend your money, and pricing can determine or affect a company's future.
During Chapek's tenure as Chairman of Disney Parks, Experiences and Products, and before that as Chairman of Walt Disney In Parks and Resorts, day ticket prices for the Walt Disney World theme park in Florida rose by the largest amount in the park's history – with one The $ 19 jump in 2015 was the biggest year-to-year jump in that period.
Sure, Disney's theme parks have added some impressive (and expensive) attractions in recent years – including Star Wars: Galaxy’s Edge – but that's troubling bullet point on a new resume CEO. Between this and the above-mentioned price-increasing "vault strategy" that was established during Chapek's tenure, the costs for a Disney fan seem to be worrying.
Of course, apart from a quick drop in Disney's share price, fans, I will soon – and probably will not – see a direct effect of Iger's departure (and Chapek's introduction). Our biggest questions aren't answered immediately, but if there's a lesson Iger taught at Disney fans, a little patience can make a big contribution to Mickey Mouse's house.