tech2 News Staff
12. February 2019 12:52:59 IST
While the rest of the world was struggling with its smartphone shipments in 2018, India saw the highest annual shipments of smartphones.
A report from International Data Corporation (IDC) has revealed that India delivered 1
While the online retailers had a great time, the offline channel was a boring year  According to Upasana Joshi, Associate Research Manager for Client Devices at IDC, this growth in broadcasts was driven by the exclusive online portfolios of Xiaomi Honor pushed on. Realme Asus OnePlus led inter alia in the last quarter to a growth of 47.3 percent over the previous year.
Despite Healthy Sales in the Fourth Quarter of the Year, The Smart Phone Market in India recorded a sequential decline of 15.1 percent in the fourth quarter of 2018, apparently due to a high channel inventory.
The year was almost boring, especially for the offline channel. Off-line channels reported annual growth of only 6.7 percent in 2018 and sequential growth of 5 percent in the final quarter of the year.
The report points out that the offline channel was unable to cope with the deep discounts and launch initiatives that online retailers have offered in 2018 almost all year round.
However, the IDC report says that the offline market remains the largest distribution channel for mobile phones in India and, in the long run, it is critical for any brand in India.
The category Sub-Rs 15,000 won the smartphone market
While users generously spent on smartphones, how much did an average consumer want to pay? According to the report, the average selling price for smartphones 2018 remained unchanged at 158 US dollars. This equates to around 11,000 rupees (per rupee value today) and high deliveries in the mass segment of 100 to 200 US dollars (roughly between 7,000 and 14,000 rupees)). The latter apparently made up more than half of the smartphone market in India.
"The upper market segment (over $ 500) surpassed 2018 all other price segments grew 43.9 percent year-on-year despite still making up a meager three percent of the overall smartphone market. OnePlus became the market leader in the $ 500 segment on the back of the OnePlus 6 and the newly launched OnePlus 6T. However, in the super-premium segment of over $ 700, Samsung surpassed Apple's top spot with its Galaxy S9 series, "said Upasana Joshi.
Xiaomi continues to dominate the Indian smartphone market
With its majority placed Phones In the sub-Rs 15,000 segment, Xiaomi continued to dominate the Indian smartphone market, growing 28.6 percent over the affordable Redmi series in the fourth quarter of 2018.
Xiaomi & # Redmi 5A and Redmi Note 5 and Note 5 Pro series proved to be the fastest-selling devices of 2018 with 10 million broadcasts each of Xiaomi India continued to lead the online channel with 47.2 percent, outperforming Vivo in the offline channel and finishing second in the fourth quarter of 2018.
In second place is Samsung despite a 7.9 percent decline in the last Year compared with the previous year quarter of the year, demand gained by the Galaxy A7 (2018) with triple cameras, followed by its Android model Go the Galaxy J2 Core
The report also estimates that Samsung will be numero uno position on the smartphone market with its new online exclusive program " M Series ".
In addition, Vivo was placed third in the smartphone market, growing by 79.6 percent in the fourth quarter of the year. Its affordable models – Vivo Y81 and Y71 – generated maximum demand along with the flagship V11 and V11 Pro .
] The market positions four and five were occupied by Realme and Oppo . The series Realme 2 and Realme 2 Pro really had the charm for the young brand. Oppo, on the other hand, recorded a high growth of 71.7 percent in the last quarter compared to the previous year.
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