In the Sacramento Kings Arena, guests can prepare their own drinks in their suite and loft areas in the Golden 1 Center. A device connected to the Internet is placed on top of the schnapps bottles to monitor how much alcohol is poured in.
From the point of view of the event venue, this sounds like a good idea: the device mounted in the NINA bottle can reduce personnel costs (sorry, bartender) and help with the ordering of spirits and other cost controls. However, it's not entirely clear why guests who pay between $ 1,000 and $ 15,000 for premium arena seating want to buy their drinks as if they were buyers in a grocery at the checkout. At the Golden 1
How it works: You use a connected tablet to open a bar. You select the drink you want and a nearby bottle with the NINA attachment lights up to indicate that it is unlocked and ready to use. The device then measures the amount of alcohol your beverage order requires. NINA is currently being used in a handful of Golden 1 center suites, the team says, and the device will be used in all suites and lofts in the coming months.
The team is promoting the NINA device as a" game changer "that allows guests to" customize the event experience. "I mean, I think if we think that doing business without a cashier is a good thing and agreeing with the technology that makes it a little easier for wealthier people to deliver a non-vital product to them faster, without being in line and with having to interact with service personnel, this is sure to be a technological breakthrough.
In a press release announcing the partnership with NINA, the team said that the suites and lofts that tested the device were year-over-year reported a "significant increase in sales" even though they do not provide precise details.
None of this does not mean that the NINA device is not useful and it can benefit the Pro Accelerate the pouring process of beverages without resorting to pre-filled preparations. An alcohol meter is ideal for medium-sized events such as weddings where you can prevent Uncle Bob from being spoiled before the toast and keep track of how much this open bar will cost you.
But Nickel and Diming guests who already pay a seat basketball premium out of a few ounces of vodka feel a little cheap. It also takes away the social experience of interacting with a bartender whose expertise could make the drink a little more enjoyable.