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iOS app manufacturers will soon be able to discount subscriptions to current and past customers

Apple will soon be offering iOS and Mac App Store developers the ability to offer discounted subscriptions to current and past customers, as stated by MacRumors and TechCrunch . Currently limited subscription fees can only be part of introductory actions. After signing up for a service or app, you'll need to pay the regular subscription fees after the discount expires. And the developers had no way to change that – for example, to win over former subscribers – without cutting the monthly fee for everyone. An introductory offer can not be used twice.

However, with iOS 1

2.2, this will change soon: Apple allows developers to offer discounts on action subscriptions for expired and current users. This allows them to temporarily lower the price whenever they want (holidays, anniversaries for app / game releases, etc.) instead of just when they first join. Apple also offers more flexibility: Developers can earn up to 10 different promotional rates with a single subscription. People expiring their in-app subscription may be offered a more aggressive and tempting promo discount than existing customers.

App manufacturers can see which users have opted out of auto-renewal and offer them the promo subscription that's most likely to be retired. This allows devs A / B to test multiple discount options. This means that you will receive a promo offer that is less expensive or more expensive than another user of this app. Promo subscription rates will not appear in the App Store, so customers will not be sure if other users are improving. But these prices are valid for a certain, specific time; You still switch to the standard monthly fee.

The expanded promotional discounts will be introduced after Apple has taken steps to make life easier for iPhone and iPad owners who are trying to access and manage their subscriptions. Last month, the company directed developers to make their subscription plans clear and easy to understand when presented to customers. But Apple also needs to keep the developers happy, and these new promo subscription tools are one way to do that. The significant portion of every subscription Apple holds is a major reason why the company's services business has grown significantly in recent years.

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