An inside joke about a TikTok meme among a group of friends on Twitter became a little social media puzzle before it turned into a fundraiser for anti-racism purposes. Yes, that could be the 2020 sentence I’ve written so far.
On Thursday, the eye-mouth-eye emoji meme popped up in people’s Twitter handles, and almost instantly enthusiasm about what it all meant. Gizmodo reported. At TikTok, the meme is usually used to express shocks or embarrassments. Soon one itiseyemoutheye Twitter handle appeared, then his website was featured on Product Hunt (though there is no current product), which led to discussions about Reddit and media coverage before the group showed up in a post late Friday.
“A group of us changed their Twitter names to”
The group describes himself as a “diverse, ragged group of young technologists who are tired of the status quo-tech industry”, “obsessed with exclusive social apps that regularly or even ignore the real needs of marginalized people around the world to silence”. and exclude these people from the building process. ”
All you know is “monetized”, “starting round”, “growth hack” like “relax”. You’ve never had fun online while swinging with your friends and donating to the Okra project
– it is what it is (@itiseyemoutheye) June 27, 2020
When the group found that they had some momentum, they decided to turn their hype into a donation tool for racial justice groups, including the Loveland Foundation Therapy Fund, the Okra Project, and the Innocence Project. Regynald Augustin, one of the organizers of It Is What It Is, says that on Saturday night they received more than $ 60,000 from different donors, $ 135,000 from two anonymous donors (one gave $ 60,000 and the other $ 75,000 Dollars) and have collected about $ 10,000 in merchandise sales. An initial matching donation of $ 50,000 has been increased to $ 60,000. As the group said in its statement, “It’s what it is: a meme that took advantage of the relentless hype of exclusive apps and redirected it to a critical social need.”
UPDATE June 27, 7:18 p.m. ET: Added new details about the amount of money collected.