There is a new leader in the city when it comes to the most watched commercials. PlayStation has not only been knocked out of first place by King, it even drops to the last place of our ranking of the most watched games industry spots. Meanwhile, Square Enix and Xbox are almost equal in second and third place.
GamesBeat has teamed up with iSpot.tv, the real-time TV ad measuring company with attention and conversion analysis of more than 10 million smart TVs, to bring a monthly report on the television advertising industry. These are the ads and, subsequently, the games that leave the game makers behind.
Below are the five most watched TV advertisers in the gaming industry from January 1
 The TV advertising impressions fell again in the measured period to 2.3 billion (4.6 billion). In total, 18 brands spent an estimated $ 34 million on 50 spots that ran more than 11,500 times.
King ranked first with over a quarter of all gaming impressions. The company ran five commercials over 2,900 times and generated 603.2 million impressions. The most viewed ad was "Candy Crush Friends Saga: Sweeter Than Ever" with 239.8 million impressions. In ad impressions, ABC, CBS and Hallmark were three of the most important networks, while top programs included The View, The Price Is Right and General Hospital.
Square Enix garnered 379.5 million impressions of his four posts over 2,000 times aired. "Together Trailer", an advertisement for Kingdom Hearts III, had the most impressions (212.3 million). Disney Channel, Disney XD and Cartoon Network were three of the networks that generated a great deal of impressions, while Raven's Home, Bunk & d and the NBA were among the top programs.
The Xbox came second with 372.9 million impressions generated by five commercials that ran over 900 times. With 148.3 million impressions, the brand named "Suit Up", a promotion for the game Anthem with music by Ozzy Osbourne. Much of the Xbox audience was for sports content, with Super Bowl LIII, the NBA, and college basketball as some of the most immersive programs, while the top networks included CBS, ESPN, and TNT.
# 4: Seriously Digital Entertainment, which scored 251.6 million impressions with three ads with over 3,400 broadcasts. With 122.8 million impressions, "Best Fiends: Collect Cute Characters: Howie" was the company's most viewed site. CMTV, ABC and POP were three of the networks that created a high number of impressions. Top programs include Last Man Standing Good Morning America and Family Feud .
With 167.3 million impressions served by three over 400 broadcasts, the PlayStation closes the ranking. The "bazaar" was the most watched spot with 156.7 million impressions. As with the Xbox, sports-related programs had the highest number of views, with NBA, College Basketball, and S portsCenter leading programs, while TNT, ESPN, and Fox were three of the networks that brought in big numbers.