LinkedIn, the social media network for professionals, is testing a new feature called LinkedIn Live that lets you stream live video streams to other users.
That is, if you have an invitation. At the moment, LinkedIn is launching a beta version of LinkedIn Live with only one invitation available, though it looks like an application form will be available in the next few weeks if you want to test it yourself.
The beta is only open to invited users in the US, although we imagine the feature will be available to all LinkedIn users if the trial is successful.
According to TechCrunch, Content Broadcasting on LinkedIn Live is likely to be similar to what you already see. Your LinkedIn News Feed includes "Conferences, Product Announcements, Q & As, and other events run by influencers and mentors, Consultation Hours of a large technology company." Profit calls, graduation and award ceremonies and much more ".
Possibly in one setting In addition to other platforms where users can stream live video, the report adds that LinkedIn works with "third-party developers" who invite users to work together to create "more sophisticated live video." and to publish ".
These third-party creators will include Wirecast, Switcher Studio, Wowza Media Systems, Socialive, and Brandlive, with more to come in the future.
"The video is currently the fastest growing format on our platform, and the one most likely to make people talk," said Pete Davies, LinkedIn Director Product Management.
It makes sense that LinkedIn Compared to user-generated content platforms such as Facebook or Instagram, the company wants to offer a more professional video experience on its platform because many people use the service to look for career opportunities ̵