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LinkedIn launches its own live video tool



  The LinkedIn Corp App logo. is displayed on an Apple Inc.

Some LinkedIn members can broadcast real-time video.


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LinkedIn tests its own live video feature.

This week's networking platform launches LinkedIn Live, a tool that allows users and businesses to broadcast real-time video to select groups or the entire LinkedIn world. TechCrunch has already discovered the news on Monday.

The feature will first be released in beta in the US and, according to a press release from the company, will be released for invitation only. It's unclear when or if LinkedIn will allow everyone to create LinkedIn live videos. The company said it will evaluate the user experience based on this pilot project. However, users can submit an application form in the coming weeks to try the tool.

The tool is designed to broadcast conferences, expert advice, interview interviews and events for influencers, businesses and mentors.

This is LinkedIn's recent bid to attract its 562 million users in addition to a platform for career networking. A feature was tested in November that allows users to create real events and invite their online connections, similar to Facebook events.

LinkedIn has worked with third-party broadcast tools such as Telecom Wirecast, Switcher Studio, Wowza, Socialive, and Brandlive to ensure the performance of this new feature. The tools provide creators with multiple ways to go live, including through desktop and mobile apps.

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