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Home / SmartTech / LinkedIn Learning now includes third-party content and interactive Q & A – TechCrunch

LinkedIn Learning now includes third-party content and interactive Q & A – TechCrunch



LinkedIn, Microsoft's social network for the workforce, with approximately 580 million users, made a big step into professional development and education when it acquired Lynda.com for $ 1.5 billion and it as an anchor for LinkedIn Learning took advantage. Now, with 13,000 classes on the platform, LinkedIn announces two new developments to help more users access the service. Now, videos, tutorials, and courses are offered by third parties such as Treehouse and the publishing department of Harvard Business School. Socially, people who use LinkedIn Learning – students and teachers – can now ask and answer questions about LinkedIn Learning sessions, follow instructors on LinkedIn, and see others' feedback on the courses.

Unlimited access to LinkedIn Learning is when a person is paid for LinkedIn's premium career, which costs about $ 30 per month, or when a company subscribes to an enterprise team subscription for the Learning Service takes. Today, LinkedIn tells me that it has around 1

1,000 corporate customers, and it's not known how much traffic there is on LinkedIn. However, there is a growth in paid learners of 64 percent since the beginning of 2017 – so many. There is clearly an incentive to step up with these new features. [194559002] James Raybould, product director for LinkedIn Learning, said the third-party extension will initially come slowly from a handful of partners who gain access to integrate with LinkedIn Learning. Over time, this could become a public API for anyone to integrate content, he added, but currently doing the curating.

He also said that LinkedIn itself does not intend to limit the amount of content it will continue to produce for learning: on average, more than 70 new courses are added on average per week.

The content of this first wave of third-party providers feels like a natural extension to Influencer-based content that LinkedIn has used in its main newsfeed: It ranges from current courses to new skills in specific disciplines to the more nebulous area of ​​professional development.

The first group includes Harvard ManageMentor (continuing education courses for executives from the publishing arm of Harvard Business School); getAbstract (a Blinkist service that provides 10,000 non-fiction summaries and TED lectures); Big Think: 500 short videos on topics of the day (not so much "courses" but "hours of life" – topics include organizing activism and explaining how to end bipartisan policies); Treehouse with courses on coding and product design; and Creative Live with classes and tutorials for creative professionals to enhance their skills and business acumen.

The fact that LinkedIn adds more learning material is a natural extension of the kind of content users are already offered in their field. Timelines is not the only parallel between main LinkedIn and LinkedIn Learning. Raybould said that to help users find the most interesting content for them, they use data about what users search and click on the regular website.

"We have extensive information about the network, including engagement," he said, and this helps LinkedIn algorithms propose what can be found in each learning library.

This is probably one of the reasons why third parties want to integrate: to reach new audiences who are more focused on the kind of content they produce:

"At Harvard Business Publishing we are working to bring the best learning experiences in the world to help organizations find new ways to solve their most urgent leadership development challenges, "said Rich Gravelin, Director of Partnerships and Alliances at Harvard Business publication in a statement. "As a founding partner in the LinkedIn Learning Content Partner Program, we bring global leadership development to professionals around the world, helping them master the complex business landscape of today. Thanks to the robust platform that LinkedIn Learning has built, we can help learners find where they are and provide them with the unique and personalized learning experiences they need to succeed in their business.

The social characteristics also follow this model. Last year, LinkedIn launched a mentorship product in select markets to connect users to people who could help them grow their careers. This product set a precedent for how LinkedIn could leverage its broader social networking and communication capabilities to engage users in the name of professional development in different ways.

This is followed by the new addition of Q & A features given by the students Or watch videos to interact with those teaching the lesson. Adding this could mean more commitment to the entire learning product.

In a sense, it's a surprise that LinkedIn takes so long to add an interactive Q & A feature, considering that direct messaging and user interaction with everyone else was a cornerstone of the product. On the other hand, it will be interesting to see if it turns out to be compelling enough to bring more users to LinkedIn and lure them away from Udemy and Skillsofts of the World.


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