There is finally evidence that Loewe lives on under his new leadership. The new team responsible for revitalizing the location in Kronach, Germany had promised that new designs and new categories would be introduced during IFA 2020 in Berlin. Indi imports.
Together, Indi and Loewe have announced a new branding – ‘We. von Loewe ‘- which “is characterized by progressive, modern design and differs from Loewe in price and appearance”. The new ranges are aimed strongly at “a younger customer who expresses his or her personality through product and color”, although this is “in contrast” to the main Loewe brand.
“Younger target groups in particular have a great affinity for films and music. This target group knows exactly what they want, ”says Aslan Khabliev, CEO of Loewe. “Therefore we. by Loewe is tailored precisely to your needs and focuses on a fresh and independent design, high-quality materials and sustainable product development. Our aim is to offer this customer group a real alternative with We. from Loewe and thus pave the way to the premium world of Loewe in the medium term. “
Coming in 2021
The first products are promised in the new year, starting with bluetooth speakers for home and portable use. TV models under the ‘We. von Loewe ‘will follow in the first quarter, and with Australian prices being promised from AU $ 699 for a 32-inch price of 65 inches, Loewe seems to be aiming for a stronger market entry than its premium mainline televisions Loewe brands are setting up high quality LED panels. They’re smart though, pre-installed with leading streaming apps like Netflix, YouTube, and Amazon Prime, and built-in soundbars with Dolby Atmos support as part of the package.
What’s next with televisions?
Loewe has been experimenting with colors in its TV areas for some time (these are color construction elements instead of color tables, natch!), And that makes sense. With resolution certainly ahead of 4K and 8K, manufacturers have to find different ways to differentiate and encourage consumers to upgrade – hence the introduction of rolling OLED screens, designer shapes, and unusual aesthetics.
Loewe has a history of innovation and the new “We. The designs from by Loewe promise to interpret the individual characteristics of the main Loewe brand, including the choice of materials, a two-tier color concept, integrated table leg support and intelligent cable management.
We are waiting for full product details and prices.