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Longtime iPhone executive appointed new head of Augmented Reality Marketing



Apple named longtime Apple employee and iPhone manager Frank Casanova as the first marketing director for Augmented Reality, Bloomberg .

Casanova, with Apple since 1988, is responsible for all aspects of product marketing for Apple's Augmented Reality Initiative, based on his LinkedIn profile.


Prior to his appointment as Apple's AR Marketing Manager, Casanova served as Apple's senior director of iPhone Partner Marketing. He joined Apple in May 1988 as product manager, spent another year in 1997 for a year, and has been with Apple ever since. He was involved in the launch of the iPhone and many other important products.

As Bloomberg points out, Apple's decision to appoint a product marketing leader for augmented reality shows the importance of the feature for the future of the company. Apple debuted ARKit, the Augmented Reality platform, in iOS 1

1, significantly improving it in iOS 12.

With ARKit, Apple's iPhones and iPads became the largest available augmented reality platform. Many apps now use the augmented reality features.

Apple is also working on improved AR functionality for iPhones in 2020 with a laser-assisted 3D rear-view camera, and the company intends to have an augmented reality headset in the works that could start around the same period.


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