It seems that Los Angeles is becoming an enterprise software hotspot.
LA saw its first exit from a large company in recent years with the recent acquisition of Signal Sciences For $ 775 million and less than a month later as a hometown startup, Britive raised $ 5.4 million from LA’s own venture fund Upfront Ventures and a number of security experts.
For Managing Director Artyom Poghosyan and Chief Technology Officer Alex Gudanis, Britive is simply the latest initiative in a decade-long quest to redesign security technology.
Both Poghosyan and Gudanis have long histories in identity and access management. Poghosyan founded Advancive Technology Solutions back in 2009, which was acquired by Optiv in 201
Now he and Gudanis are trying to solve the identity access management problems that the new, ubiquitous cloud computing model is for security officers and developers.
“When Optiv acquired us, we were already seeing interesting and strong signals in the technology area of the disruption caused by cloud technologies,” said Poghosyan.
These cloud technologies presented new challenges for the privileged access management technologies developed by Poghosyan.
The solution that Britive Pitches offers is a dynamic model for granting access permissions, Poghosyan said. Instead of granting permanent access, there are policy-based pre-authorizations that a company can set up for certain tasks and roles.
Based on a developer’s role and work, they can automatically request and receive access based on the specific parameters defined by a company or security officer.
The company already has over a dozen customers using its technology after starting just two years ago. It’s a customer base that includes one of the world’s largest automakers and a global apparel brand – companies Poghosyan refused to identify on the basis of contractual obligations.
The company charges fees based on the number of users asking for permission to access, Poghosyan said.
As more businesses move to remote working in the COVID-19 era and distributed teams become the norm, streamlining the provisioning and access management process becomes even more important for businesses.
Undoubtedly, this was why Britive was able to attract investors like Upfront Ventures and why her partner Kara Nortman joins the company’s board of directors. It’s also why the company has attracted some of LA’s top corporate executives to the company, including Andrew Peterson, CEO of Signal Sciences and Dave Cole, CEO of Open Raven.