With the acquisition of The Bold Italic, Medium seeks to reinforce its premium subscription content in its home market. The 10-year cultural magazine will outpace the monthly $ 5 paywall for middle members. The deal will keep The Bold Italic afloat if other local San Francisco releases have fought before the closure of the Oakland Tribune and SFist and the dismissal of most Easy Bay Express.
The Bold Italic could make the Medium Membership more attractive to Bay Area Techies, Newshounds and Community Philes. She needs all the subscribers she can get after she has turned away from ads and fired 50 people. In addition, two offices were closed in 2017. This is despite the revenue of $ 1
The introduction of top-notch, well-branded content could cause members to regard medium membership as more than just paying for what could be obtained elsewhere for free.