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Home / SmartTech / Medium lowers its paywall for Twitter users – TechCrunch

Medium lowers its paywall for Twitter users – TechCrunch



If you're not paying the money, Medium has a mile-wide hole in its paywall that might interest you.

On Wednesday, Medium CEO and Twitter co-founder Ev Williams announced that Medium is tearing down its paywall for readers that visit the site through Twitter. In tweets, Williams elaborated on the company's thinking a bit, explaining that the decision would not affect media members who rely on shared readerships, as paid readers would be quiet like they were before.

"It does not affect compensation for you." Program, "Williams said .

Still, it's difficult to imagine how paid memberships want to go up with contentally accessible for free. When asked by a Twitter user, if the decision would disincentivize would-be paying users,

"We will certainly watch that, and if it has a negative impact, we may change this in the future, "Williams said . [AsitstandsTwitterisarelativelysmall(butimportant)partofourtrafficandweexpectittohaveapositiveeffect"

Part of that logic is likely to bring more people into Twitter convert more paid readers. A Medium membership is $ 5 monthly or $ 50 a year.

Earlier this month, Medium picked up San Francisco publication the Bold Italic to sweeten its paywalled offerings. It's clear that cultivate some premium content is central to move to Twitter's Twitter account. Still, with Medium – as with all mercurial tech platforms in publisher's clothing –

In late 2017, Medium added the option for any author or publisher to operate their own paywall on the platform, but it revoked the offering abruptly last year. That move reminds publishers getting cozy with the company that is at its heart, a tech company that can change its approach to business on a dime, taking publishers along for the ride.

However, it does clear that medium is trying out a few new things. OneZero – one of the four new digital magazines. Medium plans to power those flagship editorial brands with their "sustainable, subscription business model." That model is something it did not have in place in early 2017, when Medium hit some bumps, made some Layoffs and lost the Ringer (and other smaller publishers) before realigning itself in a non-ad-supported path forward.


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