Smith said the company was looking for information from employees, customers, officials, academics, and other groups when drafting these principles. In the future, the company will develop and deploy facial recognition technologies that aim to "treat all people fairly," while "documenting and clearly communicating the capabilities and limitations of facial recognition technology." In addition, Microsoft is committed to pushing its customers to integrate human control in the use of face recognition technology, which could affect people "in ways". The Company will also prohibit undue discrimination in its Terms of Service, which require users to provide notification and consent when face technology is in use, and to use safeguards to prevent violations of democratic freedoms when law enforcement agencies use face recognition technology use. Microsoft is keen to gather feedback and suggestions on its policies and plans to launch them by the end of March 201
These principles come at a time when other companies are facing a series of setbacks to their face recognition programs and who they have decided to sell them to. Amazon has sold its recognition software to law enforcement groups, a fact that has been criticized by employees, investors, and civil rights groups.
Smith also advocated legislation on the use of facial recognition technology, suggesting that lawmakers address issues such as bias, privacy, and mass surveillance. "We believe it is important for governments in 2019 to pass laws regulating this technology," Smith wrote. If we do not act, we risk waking up in five years to find that facial recognition services have spread in a way that makes social problems worse, at which point these are the challenges be replenished. "
He noted that even tech companies must play their own roles. "We and other technology companies need to protect the face recognition technology," said Smith. "The time to start is now."