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Microsoft recognizes that we do not really want ads in our email



The Microsoft logo is lit on a wall during a Microsoft launch event to introduce the new Microsoft Surface laptop and the Windows 1
0 S operating system on May 2, 2017 in New York City.
Photo: Drew Angerer (Getty) [19659003] If you are annoyed even in the distance by the ubiquitous presence of ads in virtually every digital environment, you can assume that you definitely do not want them in your email. Microsoft seems to have just realized this.

The company appeared to have back-tracked when its Windows 10 mail client introduced an A / B test for banners, according to some advertisements this week, according to some advertisers, according to Verge , In response to a tweet about Verge's Tom Warren's ads, Microsoft Communications Chief Frank Shaw said his appearance in Mail was "an experimental feature that was never intended for a broad test." It has been disabled. [19659003]

A Microsoft blog about the rollout to which Verge refers is now dead, although an archived version confirms that the page was previously on a FAQ page with ads As noted by Verge, this is curious given the response that Shaw has given on Twitter as an "experimental element."

The site said the pilot will be in Brazil, Canada, Australia, and Australia India also runs on Windows Home and Windows Pro, and it also means that ads appear in non-working email accounts such as Outlook.com, Gmail, and Yahoo Mail, but not in users' non-working accounts an Office 365 subscription (which proves to be proven to be $ 7 per month).

Microsoft said that the ads served by default, but that users could disable their privacy settings. The site also noted that Microsoft would not scan users' emails, a practice used by Gmail and Yahoo.

The timeline of this rollout is not clear, but Verge pointed to some examples. Already in July, people tweeted about ads in Windows Mail. Given that people already hate this feature, it's definitely better for anyone to shut it down – at least for now.

We've contacted Microsoft's Ad Rollout and will update this post when we hear that.

[The Verge]


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