Mirakl, a Paris-based software company that develops ecommerce solutions for corporate and retail clients, is not about to throw its weight around the $ 50.8 billion software-as-a-service (SaaS) enterprise app market. Case in point? It announced today that it has secured $ 70 million in series. BNN, Felix Capital, and Elaia Partners. That brings the startup's total raised to $ 100 million.
That's a lot of dough, more than triple the size of its $ 20 million series A in July 2015 – but CEO Adrien Nussenbaum says Miracl has the numbers to back it up Revenue grew 200 percent from 2013 to 2014 and 80 percent from 2017 to 2018, and gross merchandise volume (GMV) ̵
"Mirakl is building a new category and ushering in a platform revolution," he said. "We're paving the way to a new business model that can transform businesses and help them compete with giants like Amazon and Alibaba. We are thrilled to recognize this vision and the huge opportunities in the marketplace space.
Mirakl – which was cofounded in 2011 by Nussenbaum and Philippe Corrot, who previously co-led video game marketplace Splitgames – targets both B2C and B2B verticals with its API-based Marketplace platform. Like Amazon Marketplace, it enables retailers and brands to offer products and services from third parties to their respective online stores, with support for all the features you would expect from a modern ecommerce engine – order splitting, in-store returns, credit limits , segment targeting, and carrier selection.
From within Mirakl's cloud dashboard, operators can view and filter them by balances, ratings, order volume, and other metrics, and view historical and real-time stats on pending orders, current balance , revenue, and average order value. Marketplace deals a decent portion of the work automatically – retailers can tap prepackaged workflows for customer service and seller orders, create customer service and seller performance standards, and automate tasks like onboarding, commissions, and payments. Moreover, all the while, managers get notices that help to keep transparent all buyer-seller interactions.
In addition to Marketplace, Mirakl maintains a business consultancy business that draws up business plans, conducts marketing studies, optimizes and streamlines workflow processes, and recruits sellers for clients. Marketplace in some capacity, Mirakl says, including Siemens, Toyota Material Handling, about 20,000 sellers and 200 customers in over 40 countries. Office Depot, Best Buy Canada, Walmart Mexico, Hewlett Packard Enterprise, Urban Outfitters, Carrefour Taiwan, Fnac, Leroy Merlin Brazil, and Albertsons Companies. The company claims it can deliver up to 162 percent return on investment within three years and revenue upwards of $ 412 million, and says that customers experience an average of 15 percent and 7 percent increases in order size and physical store sales, respectively, with marketplace.  Mirakl's growth coincides with the rise in the popularity of online marketplaces. According to analysts at Digital Commerce 360, sites like Alibaba, Walmart, JD.com, and Amazon accounted for 52 percent of global ecommerce sales last year and sold more than all standalone retail websites combined. Gartner, meanwhile, forecasts that more than 50 percent of all online sellers want to adopt marketplaces or include third-party sales in their ecosystems by 2020, and that 15 percent of medium-to-high GMV digital commerce companies have deployed their own online storefronts by 2023.
"Marketplaces are experiencing rapid growth, and Mirakl is at the forefront of pushing the space forward," said Bain Capital partner Scott Friend. "Its sophisticated technology, impressive customer base, and high levels of customer satisfaction put Miracl in a prime position to drive the marketplace models among B2C and B2B ecommerce businesses.
In addition to its Paris headquarters, Mirakl has offices in London and Boston. It says headcount grew over 200 percent over the past two years, and it adds 100 employees this year.